Congratulations to Immobel… But also to our team

Author: Frédéric Van der Planken

Immobel won the Proximus New Campus contest. Whitewood, together with its co-developer Macan Development, came in third.

Contradicting feelings: yes, we are disappointed that we didn’t win, but we are also extremely proud of the project we have created. Once again Whitewood pushed the envelop on sustainability and circularity, proving yet again that it isn’t a buzz word at Whitewood, but truly embedded in our DNA. In Macan Development we found a partner that adhered to the same principles.

ROX would have been the beating heart of the telecom industry in Belgium, with the Proximus HQ as its bedrock, but going even beyond, with an IT master program school, an incubator, social endeavours and sport facilities open to the neighbourhood. Complemented by a large residential tower, restaurants and coffeeshops, a supermarket and a co-living offer, the site would have been a true hotspot where the digital and physical world could meet.

ROX would be set in a green campus with the highest possible certifications in WELL and BREAAM, complete with an urban park setting and a whopping 47% open air footprint on the ground floor.

Yes ambitious, but it is our strong believe that this is what the city requires.

Whitewood would like to thank all the participants in this great journey. From the architects Viguier and DDS+, over our sustainability partner SUREAL and engineering bureaus CES, NEY Partners and VENAC, completed by Maes Construct as our building partner.

Finally the partnership with MACAN Development lay the foundation for more to come.

Stay tuned, Proximus might have deemed our project “too ambitious”, but ambition is what we continue to cultivate.



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