Starting with…maximum value for investors and tenants.
Whitewood had evolved and had exceeded even our own expectations. With an ever expanding tenant base and professionalism of our Investment clients, we decided that a new image was required that reflects this evolution and the clear direction that the brand has taken. We chose to simplify, using black and white; an example of how two divergent elements communicate more powerfully together than they do on their own.
We realised that Whitewood had evolved, and that both parts of these same medaillon converged more and more. Whitewood had fulfilled its raison d’être, as we became the link between tenants and investors. For this reason, we have decided on a more professional image that will reflect the new direction of our brand. We choose to simplify, using black and white; an example of how two divergent elements communicate more powerfully together than they do on their own.
The deer will still represent us, as well as its characteristics; strong, proud and free. We want to show the world that Whitewood still possesses these qualities, but with our focus now on our best asset, our team. “The whole is more than the sum of it parts.” – Aristotle
Thanks to our structure of cooperation, everyone works closely together at all levels: asset managers, engineers, property managers, marketing, financial experts, as well as our receptionists. Our team has become our strongest resource and because of this, we are able to demonstrate our commitment to our clients by delivering on our promises.